Having a high bounce rate is the main factor in reducing the conversion of consumers. So, Do you want to reduce your bounce rate and make your conversion double? Here are some effective tips on how to reduce your bounce rate.
To reduce rate, You should have a clear scenario about bounce rate. How is it works and can harm your site with serious effect?
What is Bounce Rate?
“Bounce rate is a percentage of visitors who visit your site and decide to leave from the entrance page without going to any second page”.
You are posting unique and creative content on a regular basis but in spite of this, Aa visitor can bounce your site due to so many reasons like site takes too much time to load and visitor decided to leave rather than wait for a minute.
Poor readability, External links open in the same tab, Site will be easy to search, Have a creative landing page, Use most relevant keywords and loads of others by which users abandoning your site without jumping on the second page.
Well, Here I am going to describe 10 effective tips to reduce your website bounce rate which can surely reduce your bounce rate and users have amazing site experience too.
1. Optimize page load time:
This is the first and foremost step to improve your bounce rate. When user reach your site and they have to wait for 7 to 8 secs then this is really a bad impression ever.
However, the user returns back from your site. So, firstly try to minimize the page load time and optimize your site in the best manner.
There are loads of tools available on web search engine like Google page
speed one of the effective page speed test tool.
2. User’s Experience:
I think we all agree that the first impression is the last impression just like the user’s experience.
If any new visitor reaches your and didn’t find al set to read your content then it’s the worst thing as per the user’s point of view.
3. Remove Broken Links:
Having a large number of broken links will also harm your website in any way and provide a poor experience to the visitors.
Try to fix it by removing or redirect the broken links. Google search console is the best tool to fix it properly.
4. Clear Call Action:
Many people put more than one call to action on their homepage which proofs really awful for high bounce rate. If you have put the 2-3 call to action then the user may be misleading and judge your website in a couple of seconds.
Be sure your site has one clear call to action and tell them clearly what kind of products an services you are selling.
5. Avoid Popups:
Using Popups are a good strategy to collect emails as a subscriber and send them your sites update but trust me sometimes it’s very annoying and irritating as well.
when user search for their reference and suddenly popup arise again and again then the user might be back out of your site or leave without closing the tab.
6. Use Relevant Keyword:
Keyword strategy is one of the most important factors of a high bounce rate. If your short tail keywords already ranked in top 10 position and drive traffic on the landing page but unfortunately didn’t get any content related to that keyword In that case user will definitely decide to leave your site immediately. Make sure your keyword must be relevant as per your content.
The keyword research strategy is the pillar of SEO techniques. If you choose your keyword carefully then It’s really great and more than half you already achieve your goal to drive relevant traffic. You can also check Neil Patel’s blog forResearch the right keyword for your blog post.
7. Try to use External Links:
External links open in the same tab is also the main reason for having a high bounce rate. When the user clicks on the external link in the same tab and after some time, they want to go back and click back button twice then your site will close suddenly which raise your bounce rate. So, Try to set an external link in the next tab.
8. Use Internal Link Strategy:
Make sure to use internal linking strategy and minimize your bounce rate effectively. If you link your other internal pages in your content then there is a high possibility that users may spend more time on your site.
9. The site must be Mobile Optimized:
This is the second more responsible factor to reduce the high bounce rate. Today, Most of the people search on their mobile phones either Android or IOS device and they want to research within 2 or 3secs. So, Make sure your site must be responsive as well as mobile optimized.
10. Content must be in engagement format:
If you are writing a blog or article, I am sure your purpose for writing is a brief explanation for something which is easily understandable by users found that useful information. write communicative content, ask questions and make your content interesting which engage users for a long time.