Facebook marketing strategy is one of the best technique for increasing likes on facebook business page or driving traffic on the website. Facebook advertising features include Demographic targeting by using Facebook user data on age, location, education, and interests. Facebook remarketing is also another method of Marketing which is based on user’s interest
A Facebook page is one of the marketing tool for businesses. These pages let businesses identify themselves – not just by listing product offerings and services, but also by sharing links, images, and posts on a business page to give a better sense of a business’s personality and character.
Your Facebook business page is the best spot to develop your brand identity and show your human side in best possible manner. Facebook is where you can loosen the tie a bit – but don’t be afraid to be funny.
Facebook offers their own form of advertising with Facebook ads, which shows in the side columns of the Facebook site. These classic ads are referred to more specifically as Marketplace Ads in Facebook. These Ads include a headline with copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website.
Some Facebook advertising features include:
Running Facebook contests, sweepstakes, or promotions is another Facebook marketing tactic that can increase fans and brand awareness on social media platforms.
When you conducting a Facebook contest, be aware that contests can’t be hosted through Facebook itself (meaning you can’t ask for likes as entries, have people write answers in the comments, etc.) Brands must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook business page.
Facebook Promoted Posts let Facebook page owners pay a dixcounted rate in order to have their individual Facebook posts reach a certain number of users, increasing a specific post’s reach and impressions. on promoted post
Facebook Open Graph lets businesses label a user’s action with their app. Billions of interactions are posted with Facebook Open Graph on daily basis.
Businesses on Facebook can create third-party apps that connect to a user and post a notice on Facebook when a user performs a particular action with the app. Facebook’s Open Graph method allows for creative interactive options outside of the standard “like” and “comment.” Posts can suggest that users “listen,” “taste,” “read,” – it’s up to businesses to get creative and innovative.