Menu

7 Marketing Tips to Grow Your Brand On Instagram

0 Comments

In order to improve your Instagram marketing, you need to increase your following on a steady and consistent basis. After all, the more people that come in contact with your brand and follow you on Instagram, the larger your audience is that you can potentially reach every time you post. Here are seven easy to implement Instagram marketing tips for Social Media Marketing In Delhi that will help you grow your brand — for free.

1. The advantage of free Instagram tools.

Instagram just started to promote business profiles, which heavily mirrors Facebook’s business profiles, complete with a huge “contact us’ call-to-action, allowing users to email, call or text the business.

On Instagram, business profiles have access to analytics, or as they call or text them, Insights, giving users access to impression and engagement of your post. If you use your Instagram account for your business, you can consider converting your personal profile into a business profile in order to take advantage of Instagram tools. The more you understand how your users are interacting with your given content, the better you can make adjustments to improve your post engagement.

 

2. Cross promote Instagram posts.

Do you want to easily add new Instagram followers that already love your brand? Post across all over your other social media profiles — like, Facebook, Twitter, LinkedIn and invite them to follow your Instagram profile. They may already following you on social media, so they are definitely interested in what you offer, so give them another way to socially connect with your brand.

Don’t you assume that your posts will reach everyone that’s connected to your brand on a social media platform. Many people move away from certain social media platforms and some are not as active on some than they are on another social platform. You want your followers to be connected to as all of your social profiles as possible to increase your reach per post.

3. Don’t overwhelm your audience.

You only want to post often enough that your brand stays relevant, but at the same time, you don’t want to post so habitually that you overwhelm your followers and they end up unfollowing your account cause they feel you are continuously in their face.

There isn’t any shortcut formula that will work for every brand. You need to test and see how your audience responds to your post. At starting point, I would really suggest posting twice daily, alternatively to find out when your highest engagement occurs. Then start to experiment with more and fewer posts per day, really paying attention to engagement. Once you find your perfect spot of engagement, the work doesn’t stop anymore — as your following increases, you will have to adjust by your own. Post frequency optimization is such a never-ending task.

4. Interact with followers to spark growth.

If anyone takes the time to leave a comment on one of your post, take two seconds to reply and thank them. That simple engagement can create a loyal customer may be a raving promoter of your brand.

Also, get incorporate ways to get your followers to interact with your posts. “Tag three of your friends that would love your post” can quickly put your brand in front of a larger audience as attract new followers from this. Hence they are being introduced to your Instagram profile through a friend, there is a less resistance, resulting in many of the tagged users following your profile.

5. Create an interactive hashtag.

On Social Media Marketing creating an interactive hashtag is a best way to create instant engagement — just make sure you are using hashtags in the correct way. A very basic strategy I have used for the larger brands I consult for is creating a hashtag that customers use to tag photos of them with the product that they just purchased recently.

Like, creating a hashtag (#)  that your company may search for to re-post the pictures of your customers with your product will accomplish two things:

  • It will cause more of your followers to use the hashtag and post images of them with your product because they want to be featured on your page
  • Every time someone posts using your hashtag they are exposing all of their followers to your company and product(s)  it’s like free advertising!

6. Repurpose content from other relevant accounts.

If you are finding it hard to come up with enough content to meet the needs of your following audience, consider repurposing content from other relevant Instagram profile. Just be sure to credit the original source in the post by tagging their account and mentioning them in your caption.

7. Use creativity to connect with your audience.

Being creative with your images is a great way to connect with your relevant followers — it’s much more effective and genuine than posts that look like straight up advertisements. Social Media Optimization really helps you to increase your followers on Instagram and other social media plateforms.

Tags: , , , , , , ,

1 thought on “7 Marketing Tips to Grow Your Brand On Instagram”

  1. piyush kumar says:

    well explained…

Leave a Reply

Your email address will not be published. Required fields are marked *